Privacy policy

Last updated 6 November 2026

The rest of this page gives the detail.

1. Who we are

Squared is run by Life Squared Limited, trading as Squared, a company registered in England and Wales (company number 17562934). Our registered office is International House, 64 Nile Street, London, England, N1 7SR. Life Squared Limited is the controller of your personal data, which means we decide how it is used and are responsible for protecting it. In this policy, "we" means Life Squared Limited. Our Information Commissioner's Office (ICO) registration number will appear here shortly.

This policy covers the Squared iPhone app, our website and any guest links we send to people you invite.

Questions, or want to use your rights? Email squaredprivacy9@gmail.com or write to us at the address above. We reply within one month.

2. What we collect

We collect only what Squared needs to work. Most of it comes from the accounts you choose to connect.

We do not collect your Google password. You sign in through Google, and Google gives us a token that you can revoke at any time.

Your email and calendar will contain information about other people, and may contain sensitive information such as health details. Section 6 explains how we handle that.

3. How we use it, and why we're allowed to

Data protection law requires a lawful basis for each use. Ours are below.

We will not use your data for a new purpose that doesn't fit these without telling you first, and asking for consent where the law requires it.

We never sell your personal data, use it for advertising, or use it to decide on credit, insurance or employment.

4. Data from your Google account

Squared's use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

In practice:

• What we access. With your permission we read your Gmail messages and your Google Calendar events, and create or update events on the family calendar you choose. We ask only for the Google permissions these features need. Google's consent screen lists them before you agree.
• What we use it for. Only to provide and improve the features you can see in Squared: your household record, your family week, your to-dos and the suggestions and actions Squared shows you.
• What we don't do. We don't sell Google data. We don't use it for advertising, retargeting or interest-based ads. We don't use it to decide creditworthiness or for lending. We don't transfer it to data brokers or information resellers.
• No training of general models. We don't use Google data to develop, improve or train generalised or non-personalised AI or machine learning models. Neither do the providers we use to process it.
• People don't read it. Our staff can't read your email or calendar unless you ask us to (for example, to help with a support request and with your explicit permission), it is needed for security or to investigate abuse, or the law requires it.
• Who else receives it. Only the service providers in section 7 that we need to run Squared, under contracts that hold them to these same limits.
• How to stop it. Disconnect Gmail or Calendar in Squared's Settings, or remove Squared at myaccount.google.com/permissions. Section 8 explains what we then delete.

5. How Squared reads and decides

Squared uses automated tools, including a large language model provided by Google (Gemini), to read your email and calendar, pick out what matters, and suggest what to do. A person at Squared is not involved in each suggestion.

• The model provider processes data for us only. It receives the text needed for each task, returns the result, and is contractually barred from using your data to train its models or for any purpose of its own. We use Gemini through Google Cloud's Vertex AI, which does not use our data to train models. Google may hold the text in memory for up to 24 hours to speed up responses, and may log it to detect abuse of its services.
• Squared can get things wrong. That is why it asks you to confirm what it learns (Wrong / That's right / Almost) and shows you a plan before it acts.
• You stay in charge of decisions. Squared doesn't make decisions that have legal or similarly significant effects on you without your involvement. It always asks before paying, signing or sending anything in your name. Every action it takes is shown to you afterwards.
• Learning stays with you. When Squared learns from your approvals and corrections, that learning applies to your household only.

If you think Squared has got something wrong about you, correct it in the app or contact us.

6. Other people, children and sensitive information

Other people in your email and calendar. Your inbox includes messages from schools, clubs, friends, family and businesses. Squared processes what it needs about them to run your household admin, on the basis of our legitimate interests and yours. We never contact them unless you ask us to, and we never share records about other people onward. People who are not Squared users can ask us about their data at squaredprivacy9@gmail.com.

Your children. Squared is for adults; you must be 18 or over to create an account. Your household record will include information about your children, such as names, ages, schools, clubs and appointments. We use it only to help you organise family life, give it extra care, and never use it for marketing or profiling of the child.

Your partner and shared records. Each person owns their own records and chooses what to share. When partners share a record, such as the home or a child, the two versions merge into one that both can see. Records you haven't chosen to share stay private to you.

People you invite as guests. Grandparents, a nanny or other parents see only the items you send them through a guest link. We use their contact details to send that link and record their reply. Each link may invite them to join Squared; we won't send them further marketing unless they sign up.

Sensitive information. Email can contain health details, religious or political information, or details of a child's needs. Squared doesn't go looking for these, but it may process them where they sit in your messages. Where it surfaces them, it is only to help you with the task they relate to, such as a GP appointment.

7. Who we share it with

We share personal data only with the service providers we need to run Squared. They act on our instructions under written contracts, keep it secure, and may not use it for their own purposes.

We also share data:

• With people you choose, such as your partner or a guest, when you share a record or send a link.
• When you authorise an action, with the business involved. For example, when Squared books a dentist appointment it sends the details that booking needs.
• If the law requires it, or to protect someone's safety, or our rights.
• If Squared is sold or merges, with the new owner, who must keep to this policy. We will tell you before that happens.

8. Where it's stored, how long we keep it, and how we protect it

Transfers outside the UK. Some providers process data outside the UK, for example in the US. When they do, we use the protections UK law requires: a UK adequacy decision (including the UK Extension to the EU-US Data Privacy Framework), or the ICO's International Data Transfer Agreement or Addendum. Ask us for a copy.

How long we keep it.

Security. Data is encrypted in transit (TLS) and at rest. Google access tokens are stored encrypted and separately from content. Access by our team is limited to those who need it, logged, and protected with multi-factor authentication. If a breach puts you at risk, we will tell you and the ICO as the law requires.

9. Your rights and controls

In the app. Settings shows which accounts Squared reads and exactly what it reads from each. From there you can disconnect any account, correct your household record, change what Squared may do without asking, turn off usage analytics, and delete your account.

Your legal rights. Under UK data protection law you can:

• get a copy of your data, and receive it in a portable format
• have inaccurate data corrected
• have your data deleted
• restrict or object to how we use it, including use based on legitimate interests
• withdraw consent at any time, where we rely on consent
• ask for a person to review an automated decision that significantly affects you

To use any of these, email squaredprivacy9@gmail.com. We may ask you to confirm your identity. We reply within one month, and it's free.

10. Changes and complaints

Changes. We'll update this policy as Squared changes, for example when we add bank or WhatsApp connections. If a change affects how we use your data, we'll tell you in the app or by email before it takes effect, and ask for consent where the law requires it. The date at the top shows the latest version.

Complaints. Please contact us first at squaredprivacy9@gmail.com so we can try to put things right. You can also complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint or on 0303 123 1113.

Terms of service

Last updated 6 November 2026

1. Who we are

Squared is run by Life Squared Limited, trading as Squared, a company registered in England and Wales (company number 17562934). Our registered office is International House, 64 Nile Street, London, England, N1 7SR. Contact us at squaredprivacy9@gmail.com. By using Squared, you agree to these terms and our privacy policy.

2. Your account

You must be 18 or over. Only connect email, calendar and other accounts that belong to you. Keep your phone and Google account secure. You're responsible for what happens in your Squared account.

3. What Squared does

Squared reads the accounts you connect, builds a record of your household, and suggests what to do. It only pays, signs, books or sends anything in your name when you approve it, or when you've set a rule telling it to. You're responsible for the actions you approve and the rules you set.

4. Squared can get things wrong

Squared is software and it makes mistakes. It can miss an email, misread a date or suggest the wrong thing. Check anything important before you rely on it, especially money, legal, medical and school deadlines. Squared is not financial, legal or medical advice.

5. Fair use

Don't use Squared to break the law, harm anyone, or access someone else's data without their permission. Don't try to break, copy or reverse engineer the service. We may suspend accounts that do.

6. Your data

Your data is yours. We use it only to run Squared for you, as our privacy policy explains. We never sell it.

7. Price

Squared is free for now. If we start charging, we'll tell you first and you can choose whether to pay.

8. Changes to Squared

Squared is new and will change. We may add, change or remove features. If we change these terms in a way that matters, we'll tell you before it takes effect.

9. Leaving

You can stop using Squared and delete your account at any time from Settings. We can close your account if you break these terms, or if we stop running Squared. We'll give you notice where we can, and time to download your data.

10. Our liability

We'll take reasonable care running Squared. We're not responsible for losses you couldn't reasonably have expected, for actions you approved, or for problems caused by services we connect to, such as Google. Nothing here limits our liability for death or injury caused by our negligence, for fraud, or anything else the law doesn't let us limit. Your legal rights as a consumer are not affected.

11. The law

These terms are governed by the law of England and Wales. If you live elsewhere in the UK, you can bring a claim in your local courts. Got a problem? Email us first and we'll try to put it right.